As a small business owner, you’ve probably heard about the power of content marketing in driving sales and fostering growth for your business. Content marketing involves creating and sharing blog posts, social media content, and videos that engage and connect with your target audience. It’s not about overtly promoting your brand, but rather to provide […]
Content Marketing Tips for Small Business Success Read More »
Receiving compelling testimonials from clients is a rewarding experience for any business. However, sometimes our testimonials can fall short of capturing the true essence of our product or service offering and impact. To truly showcase the value we provide, it’s essential to encourage clients to write testimonials that go beyond generic praise and instead offer
Compelling Testimonials : Top Tips for Powerful Feedback Read More »
A great About Us page has the power to convert prospects to customers and can elevate you to being the go-to expert in your field. We often encounter clients when they are setting up a new website or updating an existing site. Many tell us they want a compelling About Us page, but they’re not
How to Write a Compelling About Us Page Read More »
To win more business, you need a great capability statement. In this informative blog post, we’re sharing our capability statement tips to help you put together a document that wins more business. We’ll cover everything you need to know about capability statements. We’ll talk about what they are, why you need one, and how to
Invaluable Capability Statement Tips Read More »
Building strong relationships starts with creating connection. Whether it’s a relationship with your spouse, family or friends or with customers, connection is the basis of all great relationships. Creating a strong connection with your target audience should be a key goal of any business owner, whether you’re just starting out or you’ve been in business
Creating Connection: 7 Key Copywriting Strategies Read More »
When writing for your business, it’s important to find the tone of voice that reflects your brand. This is vital if you want to connect with your ideal customers. Tone of voice can help us connect with and engage our customers, strategic partners, suppliers and the media. But finding the right tone can be tricky
Business Tone of Voice: Engaging Your Audience Read More »
When it comes to business, core values are incredibly important. In fact, consumers are increasingly buying from companies whose values align with their own. This is why it is so important for your business to have clearly defined core values that you stand behind. Without them, you will find it difficult to create a strong
Why Core Values Matter in Business Read More »
You know you need to update your website content on a regular basis. But when was the last time you refreshed your site? If it’s been a while, you’re not alone. Many business owners neglect to update their website regularly, which can be a big mistake. In today’s digital age, websites need to be constantly
7 Reasons to Update Your Website Content Read More »
Whether you’re running an online business or a traditional bricks and mortar operation, your website is your shopfront. If you want to be found on search engines and engage your readers, it’s important to regularly update your website content. This article discusses a number of business blogging tips to help you create and publish regular
7 Business Blogging Tips to Help You Grow Read More »
Most small business owners we talk to say they’d like to generate more business and increase their turnover. After all, isn’t that WHY you’re in business? So, have you developed your 2022 marketing plan yet? Planning and consistency are key to marketing success. Your Marketing Plan for 2022 doesn’t have to be complex Sit down
How’s Your 2022 Marketing Plan Looking? Read More »
